This brand short film uses sound to put viewers into the mind of Mario Andretti: he shares his childhood years in Italy, beginning with the Italian Grand Prix at Monza, recalling vividly the Formula One engines and how experiencing the race firsthand sparked his fascination with racing.
Hailed as a “miniature masterpiece,” this “Sound of Passion” segment was one of 100 commercials shortlisted on the 2019 Emmy nominating ballot for Outstanding Commercial.
“I thought the commercial is a spellbinding, mesmerizing and sentimental insight into Mario Andretti’s life, as its defined by racing. The stunningly glorious cinematography enthrallingly and beautifully frames the racer’s emotions and recollections about his time in the racing world, from his earlier memories to the present day. The Sound of Passion’ is an unforgettable and thought-provoking spot that infuses an emotionally gripping and nostalgic feeling into his memories, which help make the spot feel almost like a short documentary.” – Karen Benardello
Senior Movies & Television Editor
Shockya.com
Nominated for an Emmy
"Nominee" for Branded Content - Long Form at the Webby’s
“Honoree” for Video Series, Branded Sports at the Webby’s
Winner of four silver awards at the Orange County Ad Awards including Single Spot - Any length
Winner of four gold awards at the Davey Awards including Best Directing for Branded Entertainment and Best Automotive Commercial
Client: Magnaflow
Prod Co: Campsite Media House
Director: Logan Hendricks
EP: Marcus Vadas
Producer: Logan Hendricks
DP: Kyle Clark
Line Producer: Christian Clark
Editor/Colorist/Sound Design: Bryan Avila
Sound Design/Mix: Andrew Maltese
Production Designer: Lila Yanow
Wardrobe: Jillian Clark
Makeup: Surjaya Cruz
Aerials: Brennan Edwards
Copywriter: Kirt Gentry
Score: Primary Color Music
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